How to Cite
Share
- Abstract 114
- PDF (English) 47
Abstract
Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the national economy, contributing over 60% to the gross domestic product (GDP) and employing more than 97% of the workforce. This study aims to examine the relationship and influence of green technology adoption and human resource (HR) training on customer satisfaction, within the context of resource optimization through circular economy practices. Using a quantitative approach, the study surveyed 100 MSMEs selected through simple random sampling to ensure sectoral diversity and minimize sampling bias. Data were processed using Statistical Package for the Social Sciences (SPSS) software. The results indicate that HR training does not have a significant effect on customer satisfaction among MSMEs in Malang City. In contrast, the implementation of green technology and circular economy practices positively contributes to performance improvement, particularly when linked to customer satisfaction and sustainability outcomes across economic, environmental, and social dimensions.
References
Apriliani, N., & Adi, S. W. (2015). Analisis Pengaruh Gaya Kepemimpinan, Motivasi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Empiris Pada Karyawan CV. Sahabat Klaten) [Universitas Muhammadiyah Surakarta]. https://eprints.ums.ac.id/37200/
Armstrong, M., & Taylor, S. (2020). Armstrong’s Handbook of Human Resource Management Practice (15th ed.). Kogan Page.
Badan Pusat Statistik Kota Malang. (2024). Jumlah Usaha Mikro Kecil Menengah (UMKM) Menurut Kecamatan di Kota Malang (Unit), 2021-2023. Badan Pusat Statistik Kota Malang. https://malangkota.bps.go.id/id/statistics-table/2/NTMxIzI=/jumlah-usaha-mikro-kecil-menengah-umkm-menurut-kecamatan-di-kota-malang-.html
Dangelico, R. M., & Pontrandolfo, P. (2015). Being ‘green and competitive’: The impact of environmental actions and collaborations on firm performance. Business Strategy and the Environment, 24(6), 413–430. https://doi.org/10.1002/bse.1828
Dinas Kepemudaan Olahraga dan Pariwisata Kota Malang. (2023). Pelatihan Packaging Branding dan Digital Marketing. Dinas Kepemudaan, Olahraga, dan Pariwisata Kota Malang. https://disporapar.malangkota.go.id/pelatihan-packaging-branding-dan-digital-marketing/
Ellen MacArthur Foundation. (2012). Towards the Circular Economy Vol. 1: An Economic and Business Rationale for an Accelerated Transition. Ellen MacArthur Foundation. https://www.ellenmacarthurfoundation.org/towards-the-circular-economy-vol-1-an-economic-and-business-rationale-for-an
Ellen MacArthur Foundation. (2021). Completing the Picture: How the Circular Economy Tackles Climate Change. Ellen MacArthur Foundation. https://www.ellenmacarthurfoundation.org/completing-the-picture
Geissdoerfer, M., Savaget, P., Bocken, N. M., & Hultink, E. J. (2017). The circular economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Goenadhi, F., & Santoso, A. S. (2023). MSME development strategy in tourism destination Tanjung Lesung, Tanjung Jaya Village, District Panimbang, Pandenglang. Journal of Community Development in Asia, 6(1), 46–55. https://doi.org/10.32535/jcda.v6i1.2104
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning.
Heskett, J. L., Sasser, W. E., & Schlesinger, L. A. (2010). The Value Profit Chain: Treat Employees Like Customers and Customers Like. Simon and Schuster.
Judijanto, L., Sandy, S., Yanti, D. R., Kristanti, D., & Hakim, M. Z. (2023). Pengembangan Usaha Kecil Menengah (UKM) Berbasis Inovasi Teknologi Untuk Mendorong Pertumbuhan Ekonomi Lokal. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(6), 12500–12507. https://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/23244/16297
Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson Education.
Nugroho, H. (2019). Indonesia’s Energy Development: Evaluation of the 2015-2019 Medium Term Development Plan and Outlook for that of 2020-2024. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 3(3), 266–272. https://doi.org/10.36574/jpp.v3i3.87
Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370. https://doi.org/10.1108/13522750510619733
Pemerintah Kota Malang. (2022). Local MSMEs Increasingly Play a Role in Malang City Government Procurement. Pemerintah Kota Malang. https://malangkota.go.id/en/2022/06/14/umkm-lokal-makin-berperan-dalam-pengadaan-pemkot-malang/
Radicic, D., & Petković, S. (2023). Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs). Technological Forecasting and Social Change, 191. https://doi.org/10.1016/j.techfore.2023.122474
Suhaili, M., & Sugiharsono, S. (2019). Role of MSME in absorbing labor and contribution to GDP. Economics Development Analysis Journal, 8(3), 301–315. https://doi.org/10.15294/edaj.v8i3.35229
Suwandi, Y. W., & Komariyah, I. (2023). Study of employment characteristics and entrepreneur competency as effort to increase SMEs performance. International Journal of Applied Business and International Management, 8(1), 128–139. https://doi.org/10.32535/ijabim.v8i1.1991
Uludag, O., Andrlić, B., & Omoruyi, D. (2024). The Role of Green Consumer Brand Engagement in Shaping Brand Loyalty Through Digital Marketing in the Hotel Industry. Sustainability, 16(23). https://doi.org/10.3390/su162310410
Virmani, N., Saxena, P., & Raut, R. D. (2022). Examining the roadblocks of circular economy adoption in micro, small, and medium enterprises (MSME) through sustainable development goals. Business Strategy and the Environment, 31(7), 2908–2930. https://doi.org/10.1002/bse.3054
Yuniarta, G. A., & Purnamawati, I. G. A. (2024). Encouraging sustainable MSME performance in Bali Province through circular economy and innovation. Jurnal Media Informatika, 6(2), 565–572. https://ejournal.sisfokomtek.org/index.php/jumin/article/view/4975
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203
Zhu, Q., Sarkis, J., & Geng, Y. (2005). Green supply chain management in China: Pressures, practices and performance. International Journal of Operations and Production Management, 25(5), 449–468. https://doi.org/10.1108/01443570510593148
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright (c) 2025 Siti Markhamah, Budi Eko Soetjipto